OUR STORY
Our Founder, El “Sports Bra Guy” Sanders, a veteran of design and athletics, recognized the compromise women were forced to make: support vs. comfort. In 2007, he conceptualized a solution that didn't yet exist. The result?
U.S. Patent #7731564.
This isn't fast fashion—it's Performance Foundation Wear refined through research, athletic testing, and a deep, personal commitment to women’s health. We are IZZYELLA LLC DBA Active Inner Actions (AIA), a company built on the passionate belief that wellness is a right, not a luxury.
BORN FROM A NEED, BUILT ON SCIENCE
The story of No Bounce isn't just about a bra; it's about empowerment and innovation.
Our Core Values
INNOVATION
We lead with patented sports bra technology that truly solves problems.
EMPOWERMENT
We exist to redefine movement and boost confidence for women globally.
INCLUSIVITY
Our design is thoughtful, accessible, and supports all body types and fitness levels.
HOW WE BUILD TRUST
Our technology is proven. We have strong testimonials from athletes and military personnel who credit No Bounce with eliminating pain and improving performance.
When you choose No Bounce, you're not just buying a bra—you're supporting a mission-driven brand committed to ethical innovation and your well-being.
JOIN THE MOVEMENT. EXPERIENCE THE INNOVATION.
